Raincoats have too often been written off because of their juvenile, Paddington Bear/puddle-hopping associations. At The Serve, we hate that as much as we hate the word moist, and being moist, for that matter. We implore you to look past the childish connotations and see just how practical a raincoat or mac or anorak really is. Umbrellas are handy but they don’t really do a very good job of keeping anything but your head and shoulders dry. And they certainly aren’t windproof.
Sure, we’ve been having cracking weather this week in London. Let’s not forget, though, we’re now in the month of April; the month that’s infamous for, well, rain. But don’t let the notion that we’re in (what Londoners may feel is an eternal) rainy season be a wet blanket to your flame. Just be prepared. Investing in a raincoat is the perfect way to do that.
Rubberised raincoats have smoothly slid back into fashion and we can thank the movement toward simplicity and practicality for that. This ‘back to basics’ trend has brought a slew of durable, utilitarian goods out of the wood work (a little craftsmanship reference for you there) – think cotton jackets, dungarees, clothing that’s been made to last – and the raincoat is no exception. It’s a simple design that hasn’t changed much since it’s invention by Charles Mackintosh, although a few iterations have evolved since then, including this particular anorak style we’ve decided to hone in on. Why? Because it works.
We can thank Scandinavian brands like Rains and Sutterheim for reviving the raincoat in new colourways, to match your existing palette or to add something new to your wardrobe. We’re particularly big fans of the Weekday Sune coat in pink. But if you can’t resist a classic, traditional yellow is the way for you.
It’s time to ditch that £5 umbrella that’s going to break next time a breeze picks up and opt for real protection against inclement weather with one of these raincoats.
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